- Idan is the Yoruba word for magic, which is the only word to describe our sublime moisturising oil. Made with natural, cold-pressed coconut oil into which a Tuberose flower has been immersed, ensuring the wonderful scent of this night-blooming flower is absorbed naturally into the oil by a traditional African process of enfleurage.
- As well as smelling divine, Tuberose has naturally warming and aphrodisiac qualities. We love to use this for absolutely everything from a body oil to leave-in hair conditioner, or if we are feeling really indulgent, slathering it head to toe before bed and rinsing off in the morning for truly silky fragranced skin.
- Our beauty hero product. We were hooked on the mesmerising scent and feel of this Idan oil the minute we discovered it. From the Yoruba meaning of Magic, Idan body oil is a mixture of natural cold pressed coconut oil mixed with Tuberose, a combination that creates a truly sublime moisturising oil, Jess loves to use this in place of perfume.
- HOW TO USE: This natural product will solidify in cooler temperatures. Place under warm/hot running water or in your shower until it returns to liquid. You only need a small amount of liquid that can be applied everywhere - body, hair, face, hands, and feet.
- Each bottle contains a single Tuberose flower which has been left to mature in the coconut oil, an African process of enfleurage. This ensures the goodness of this night blooming flower is absorbed naturally.
We are LIHA. We create beauty products that are, like us, a mixture of natural African roots and a quintessentially British attitude.
I am a Gloucestershire girl born and bred. Abi is a Londoner through and through. We met at University in 1998 and have been close ever since. Whilst Abi was travelling the world as a professional athlete, competing in two Olympic games, I was setting up an art publishing business and living the quiet (ish) life raising my daughter. We would often meet in London, or sometimes if she happened to be warm weather training and I had a trade show to go to, somewhere a bit sunnier.
In the Yoruba (Nigerian) tradition making beautifying oils, soaps and lotions from the nuts, tree bark and plants that grew in abundance was a skill that was traditionally learned by all young women. My mother is an English aromatherapist, so I naturally started to blend the two disciplines together. Whenever Abi would travel I would ask her to bring back different ingredients- especially that good Nigerian Shea from her father’s town!
We tried to do a soft launch to introduce the natural beauty community to our concept, and things have been a whirlwind ever since. We are grateful for the journey and to you for joining us.